As NetCracker approaches its 20th year anniversary, Andrew Feinberg, CEO, reflects on the incredible pace of change the company has seen with new technologies, business models and market dynamics. Andrew explains the three pillars to NetCracker’s success: focus on innovation, strong emphasis on making every project successful, and talented employees.

“NetCracker is at the forefront of this shift in the marketplace in helping bridge and eliminate operational and business silos among BSS, OSS, and other enterprise applications. This next step is optimizing their enterprise, squeezing more cost out of their business and driving the next level of operational efficiency.” Andrew Feinberg, President and CEO of NetCracker Technology

Recently, CSPs needs have shifted from a narrow focus on operational efficiency to a broader, more strategic focus on how to address dramatic changes in end-user behavior — from how they adopt and use technology and devices to how they consume applications and content. As a result, many service providers have begun to take a hard look at how best to enhance their BSS/OSS infrastructure to keep pace with growing customer demands.

The next generation of BSS/OSS products will play an important role for operators as they tackle current and future challenges. Mobile World Daily talks to NetCracker’s CEO Andrew Feinberg for an insight into this crucial area.

Communications service providers are facing a perfect storm of new competitors, explosive demand, and operational complexity. NetCracker fits into these new dynamics by offering solutions and services that enable providers to: monetize every transaction and provide the right content to the right customer; converge network and IT for the agile delivery of services; and operationalize and monetize next-generation connectivity to speed the transition to a Gigabit Society.

Whether service providers want to deliver innovative services and applications or manage sophisticated, next-generation networks, NetCracker offers an unmatched breadth and depth of solutions to help them profitably achieve business transformation.

An entirely new industry structure is evolving, and within it, scale and size are key contributors to success when combined with the right mix of product and service offerings and a relentless drive for innovation.

Andrew Feinberg explains how NetCracker’s aggressive program of expansion and innovation — merged with the company’s existing foundation of success — is preparing it for the coming Gigabit Society.

“With change comes opportunity, and as we evolve to a Gigabit Society, NetCracker is more bullish than ever regarding the future of this industry and the scale of opportunities.” Andrew Feinberg, President and CEO of NetCracker Technology

Mobile operators must find a way to become profitable participants in the mobile digital lifestyle. NetCracker’s Telecom Operations and Management Solutions can provide the capabilities and expertise they need to undergo that journey successfully.

NetCracker is participating in the transformation of mobile operators and the evolution of the mobile ecosystem by helping operators around the globe deliver next-generation capabilities including mobile broadband infrastructure, the management of complex services and devices, mobile commerce, multi-channel customer interaction, smart billing, content, and partner management.

Few companies understand transformation better than NetCracker Technology. In the past decade NetCracker participated in the largest number of business and infrastructure transformations in the industry and in February 2010, the company announced a large-scale expansion whereby its parent company, NEC Corporation, consolidated its Telecom Operations and Management Systems (TOMS) software and services business under NetCracker. As a result of this multi-billion dollar infusion of assets, NetCracker became the world’s largest provider of end-to-end TOMS solutions.

An unusual go-to-market strategy from the start, zero borrowings, and consistent profitability are enough by themselves to mark NetCracker among telecom ISVs of the last two decades. But throw in the extraordinary backing of Japanese technology giant and parent company, NEC and you have an intriguing story from a still-bullish CEO.

“Merging with NEC was the right strategy for us to accelerate our growth, gain access to other innovative technologies, increase our solution footprint, access additional sales channels and delivery resources . . . and solidify our position as market leader in the industry.” Andrew Feinberg, President and CEO of NetCracker Technology

NEC's investment in NetCracker as the global brand for all its telecoms software and services assets positions the company as a multi-billion dollar entity operating across the entire range of BSS/OSS activity.

“As a result of our expansion, we are uniquely positioned in the industry to be a “one stop shop” and partner of choice for customers who are tired of the risk and expense of implementations involving multiple vendors and technologies.” Andrew Feinberg, President and CEO of NetCracker Technology