Thought Leadership

NetCracker is the dominant thought leader in the OSS Industry on issues including Monetizing the Services Ecosystem™, Merging the Power of Network and IT™, and Transforming the Service Layer™.

Monetizing the Services Ecosystem™

The economics and dynamics of the Communications Industry are undergoing rapid and fundamental changes that will have far-reaching consequences. The traditional value chain is disintegrating: Communications Service Providers (CSPs) can no longer control service delivery from the core network to the end user. In the new value chain that is emerging, content providers, content aggregators, and content distributors are creating a unique and powerful Services Ecosystem that allows users to share information and entertainment in creative new ways. Ways that threaten to marginalize CSPs as dumb pipes.

In today’s converged communications world, more competitors than ever are fighting for a share of the revenue pool — only those who focus on the customer will survive. NetCracker’s innovative approach to Service Layer Transformation enables Service Providers to build profitable service- and customer-focused businesses.

Telecommunications Magazine’s Executive Editor, Sean Buckley, and Andrew Feinberg, NetCracker’s President and CEO, discuss the media-rich service environment and its impact on OSS.

Andrew describes the complexities of deploying media-rich services, the need to manage Network and IT from one platform, and why OSS have become strategic. He uses NetCracker customer case studies to highlight the transformations being achieved by leading Service Providers.

Telephony Magazine’s Senior Editor, Tim McElligott, speaks with Sanjay Mewada, NetCracker’s VP of Strategy, about the threats and challenges that CSPs face delivering next generation solutions.

Sanjay discusses the changing value chain, its focus on service delivery and connectivity, and the new role that Service Providers have as content facilitators and enablers. In Web 2.0, end users become content creators and purveyors, imposing new requirements on service delivery and networks. Sanjay describes the resulting need for high capacity networks, such as WiMAX and VDSL2+, and the imperative to manage both IT and Telecommunications networks from a single OSS platform.

Merging the Power of Network and IT™

Since its beginning, telecommunications has focused on the Network. Today, however, IT plays a critical role in creating, delivering, and managing converged and IP-oriented services. The inefficiencies caused by OSS that do not manage across Network and IT domains cost Service Providers both time and money. Lack of integration causes delays in service deployment, poor interoperability, and reduced quality of service, as well as operations costs that are significantly higher than when a single system is used to span Network and IT infrastructures. With an integrated system in place, Service Providers achieve end-to-end service visibility, a complete picture of the customer experience, and greater ability to manage customer expectations. The result: reduced total cost of ownership and increased profitability.

The U.S. Army and U.S. Army National Guard are leading the movement to merge the power of Network and IT by managing extensive networks across both Network and IT infrastructures. While some Communications Service Providers plan to manage across IT and Network domains, few have done so on the scale of the U.S. Army and U.S. Army National Guard, which own one of the largest communications infrastructure in the world.

Transforming the Service Layer™

TELUS and cablecom examine the importance of OSS and NetCracker’s role in driving their business transformations. This panel discusses different approaches, challenges, and successes in implementing and building an OSS capable of meeting their business requirements and goals.

In today's extremely competitive market, Communications Service Providers must differentiate themselves by deploying next generation services. To do this successfully, they must bring systematic change to their back-office systems — at the same time that they generate revenue, contain costs, and maintain customer centricity. NetCracker's innovative approach has helped Service Providers transform their Service Layers and achieve their business goals.

Contact NetCracker today for more information.