Analytics & Decisioning

NetCracker’s Analytics & Decisioning capability ensures consistent customer experience across all touch points through centralized business policies and rules management as well as proactive, automated, real-time service, sales, and retention actions. Analytics & Decisioning also includes customer segmentation and profiles and provides campaign recommendations as well as what-if analysis of post-campaign execution to enable targeted offerings and maximize the value of each customer interaction.

In addition, Analytics & Decisioning provides rich capabilities for advertising intelligence, intelligent customer care and loyalty management, personalized self-service, and proactive, multichannel customer interaction.

Analytics & Decisioning includes the following modules:

• Policy Manager: provides easy-to-navigate guidelines and recommendations based on business data and marketing policies
• Real-Time Analytics & Decisioning: includes policy engine, in-memory database, and self-learning recommendation engine to collect real-time events and customer data and continually improve overall customer experience
• Sensors: capture defined customer events or events impacting customers, and enriches the policy engine with accurate data
• Actuators: enforce each policy by executing rule-based actions that can be simultaneously carried out across multiple channels

Key benefits include:

• Improved customer experience and, as a result, customer loyalty through highly personalized interactions across all channels
• Increased revenue through effective use of cross-sell and up-sell opportunities based on real-time targeting
• Minimized cost to serve through seamless pre-integration and synchronization with existing customer care, marketing, and service delivery applications
• Decreased CapEx through unparalleled scalability and flexibility to meet any business requirement
• Reduced time-to-market to drive immediate business results through on-the-fly policy changes and prompt response to rapidly changing market demands

Contact us for more information