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Marketing & Sales Management

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NetCracker’s Marketing & Sales Management drives sales success by focusing and maximizing the impact of sales and account personnel on revenue-driven activities.

Marketing & Sales Management provides comprehensive tools to design and automate any sales process including quotes, telesales scripting, sales workflows, pipeline tracking, and forecasting. At the same time, it includes deep marketing functionality, such as campaign budgeting, approval, targeting, and execution across multiple channels. It also enhances marketing and sales lifecycle with ROI tracking and reporting.

In addition, Marketing & Sales Management helps maximize cross-selling and up-selling through opportunity assessment and lead creation and qualification.

Marketing & Sales Management also automates sales compensation procedures, which optimizes sales processes enterprise wide.

NetCracker’s Marketing & Sales Management includes the following components:
  • Sales Force Management: provides an end- to-end view of the sales force and allows the selling process to be standardized and simplified throughout the organization
  • Sales Pipeline Management: enables smart decision making from lead capture to deal closure
  • Marketing & Campaign Management: allows for streamlined campaign planning, execution, and approval with reusable templates and predefined workflows
Key benefits include:
  • Increased sales success through boosted sales force efficiency, improved sales pipeline, raised win rates, and enforced best practices across the organization
  • Reduced maintenance and operational costs as a result of workflow automation and consistent message delivery across all channels
  • Maximized revenue opportunities enhanced by a strong focus on the right products and customers
  • Improved sales predictability and forecast accuracy via real-time visibility of sales data
  • Augmented ARPU through successful interactions driven by the right marketing mix
  • Accelerated sales cycles through quick launch of campaigns and shorter customer feedback-to-order time

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"Stratecast believes NetCracker understands the importance of "customer" to the centralized way in which business must now be conducted. The company is rapidly moving this way through its "4C's" approach to business—connectivity, convergence, content and customer."

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