Product Lifecycle Management
NetCracker’s Product Lifecycle Management enables Communications Service Providers (CSPs) to collaboratively develop a comprehensive roadmap of product creations, modifications, and upgrades, and execute timely product retirements and/or replacements. Product Lifecycle Management pre-integrates with Product Information Management and allows CSPs to analyze current product functionality, improve product quality, optimize product capabilities, and provide the ability to quickly identify potential sales opportunities and revenue contributions.
NetCracker’s Product Lifecycle Management includes the following modules:
- Product Targeting: provides capabilities for initial product strategy planning, formulation of competitive differentiation, definition of target audience and geographies for new products, and product positioning depending on market and sales objectives (e.g. for mass market, business, or government customers)
- Product Lifecycle Support: enables end-to-end product lifecycle management, from marketing concept development and product configuration, to product testing, test launch, and subsequent mass production. It also fully supports product versioning, upgrades, grandfathering, and retirement.
- Product Monitoring: provides comprehensive tools for tracking and analysis of product development status (and, if necessary, multi-group notifications and escalations), as well as monitoring and analysis of product performance and profitability
Key Benefits Include:
- Reduced time to market for new products and services
- Ability to increase customer value and rapidly deliver competitive offerings
- Ability to cost effectively implement product strategies
- Optimized time and effort for product development through collaborative product lifecycle management
- Ensured competitive readiness by addressing rapid market (landscape) and customer (lifestyle) changes
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