With many retail telecoms markets now highly saturated, future growth will be driven by attracting subscribers away from rival service providers and generating additional revenues from the existing customer base.
To compete, operators must meet and exceed customer demands. This means offering differentiated bundles and the latest high-end devices, while personalizing services and excelling in customer care. But to be profitable, service providers also need to target products and bundles based on customer value.
NetCracker’s highly flexible Retail Billing solution enables operators to target services and bundles according to subscriber characteristics and behaviors. This approach not only optimizes the customer experience, but through the use of sophisticated cross-product discounting and loyalty schemes, can also enhance loyalty and increase ARPU.
NetCracker’s Retail Billing solution delivers:
- Enhanced time-to-market for new products, services, and bundles, enabling providers to respond quickly and adapt to competitors’ actions and technical market developments
- Increased ability to generate more revenue from the existing subscriber base through an enhanced understanding of customers’ spending patterns, allied to targeted up-sell and cross-sell, embracing real-time actions where appropriate
- Affordable scalability that allows the billing system to grow with the business
- Low TCO as a result of rapid deployment, ease of integration with existing systems, and the ability to configure in-house with no costly code changes