VAS Data Intelligence

VAS Data Intelligence Solution

With the convergence of fixed and mobile networks and the prevalence of 3/4G and Wi-Fi-enabled devices, data consumption services are expected to grow exponentially in the next three years. This is largely due to a growing demand for video streaming and various sophisticated, value-added services (VAS) such as mobile commerce, mobile healthcare, smart grid, and machine-to-machine. For many Communications Service Providers (CSPs), offering high-speed Internet access, email, and messaging services will not be enough to keep up with consumer demands or ensure leadership in the data services market.

Challenges

To develop a competitive edge, CSPs need to change their business processes and models (e.g. to a usage-based data plan), and upgrade their networks, applications, and support systems to manage traffic intelligently, meet the rollout of data services effectively, and ultimately increase revenue. Their main challenges include:

Introducing new VAS and data services rapidly with minimal impact on existing systems and processes
Supporting changing partnership frameworks for all types of providers (e.g. content providers, access service providers, and content aggregators)
Managing an end-to-end, order-to-activation process for all data services
Providing accurate and timely rating/charging information for new services
Prioritizing data services with an intelligent data traffic control methodology
Developing effectively managed IT data centers as a pre-integrated overall infrastructure
Integrating an array of home-grown, self-service CRM portals with traditional customer care approaches

NetCracker Solution

NetCracker’s VAS Data Intelligence Solution provides a unified intelligent service and network management system with the extensibility and flexibility inherent in the NetCracker TOMS (Telecom Operations and Management Solutions) Suite. This solution comprises:

Pre-integrated customer, product, order, billing, and end-user device management TOMS components to ensure a high level of customer experience
Data service topology and service models which provide documentation of IT data centers and infrastructure necessary for data service provisioning and activation
Data service usage reporting and analysis to track precise resource utilization and help monitor service quality and customer SLAs
Network configuration tools to facilitate capacity planning and performance management
A library of pre-configured eTom, SID-based business templates, data models, and process models

TOMS Components

Product Information Management, Customer Order Management, Service Order Management, Service Information Management, Service Inventory, Service Activation, Resource Inventory, Device Management, Configuration Management

Benefits

NetCracker’s VAS Data Intelligence Solution helps CSPs manage large-scale business process transformations and build a flexible, comprehensive order-to-activation OSS environment for new VAS and data services. The solution allows CSPs to:

Cost effectively and rapidly introduce new VAS and data services provided by partners or by themselves through any type of access
Determine appropriate pricing for VAS and new data services, generate new revenue streams (higher ARPU), and stay competitive
Stimulate VAS innovations and grow subscription services
Implement VAS and data service strategies that help build customer loyalty and reduce churn
Reduce integration and customization costs through open-source and standards-based design
Increase scalability and reduce OpEx in running IT data centers and infrastructure through automating service provisioning and activation

President and CEO's message