Netcracker Outlines Innovative Business and Technology Strategies for Mobile Operators at MWC 2011

Netcracker Technology announced today that it will highlight new approaches for Mobile Operators to drive innovation in network monetization, service assurance, and content partnering at Mobile World Congress 2011. The company has worked closely with the Communications Industry to define this vision for innovation in recent months, and will share its success stories and solutions at the event.

Management World Congress takes place at the Fira de Barcelona in Barcelona, Spain from February 14–17. Netcracker will be exhibiting in NEC Corporation’s Booth (Hall 8 – 8A125).

Network Monetization

Netcracker has been selected by leading mobile providers — including Maxis and NTT DoCoMo — for its market-leading Operations and Management solutions in Mobile Backhaul, Optical, and LTE. Netcracker’s solutions improve the speed of network rollouts by combining centralized management and optimization of resources including workforce management. This results in reduced OpEx and optimized CapEx investments as well as accelerated timelines to the activation of services and revenues.

Industry Recognition of Innovation and Leadership

Featured on the cover of this month’s Mobile Europe magazine, Netcracker’s President and CEO, Mr. Andrew Feinberg, defines an exciting and opportunity-rich climate for mobile operators in tomorrow’s gigabit society.

“The big question,” according to Mr. Feinberg, “is how to become a critical and profitable participant in emerging value chains, leveraging connectivity, customers, and content-based assets across multiple industry segments as opposed to being a basic mobile connectivity provider.”

Referring to Netcracker’s extensive experience and successful track record of helping mobile operators stay agile and competitive in the marketplace, Mr. Feinberg offers some key insights and recommendations, including the importance of:

• Leveraging Customer Data to become paid content aggregators and distributors
• Participating in Cross Industry Transactions
• Developing Strategic Channel Partner Relationships

Netcracker’s expanded Telecom Operations and Management Systems solution footprint provides an array of solutions and services aimed at helping mobile operators stay agile, competitive, and innovative. The company’s comprehensive offerings cover critical areas for service providers, including Service Assurance, which is increasingly becoming mission critical for the end-to-end management of high-capacity, all-IP Networks and for ensuring a high-quality customer experience.

Netcracker’s leadership and innovation have been recognized by analysts and service providers alike. According to Nancee Ruzicka, Director, Strategy, with Stratecast Partners (a Division of Frost & Sullivan) “An alternative approach to service assurance is to align fulfillment and assurance by building a tight correlation between the Network assurance domain and service and customer data. The only way mobile CSPs can ensure that subscribers are satisfied and reduce churn is by continuously monitoring provisioned services, efficiently managing service problems, and maintaining optimal QoS through the lifecycle of the provisioned services.” She goes on to say that “The Netcracker solution enables CSPs to significantly enhance customer experience and loyalty by reducing problem resolution time, providing proactive notification of planned network maintenance events as well as real-time information on SLA violations and proactive SLA management that reports problems before they affect any customer.”

Ms Ruzicka has profiled Netcracker’s assurance strategy in a recent Stratecast Perspectives & Insight for Executives (SPIE 2011 #4 – January 28, 2011).

To learn more about Netcracker’s industry-leading mobile solutions, visit Netcracker at Mobile World Congress (NEC Booth, Hall 8 – 8A125), or contact Juliet Shavit at jshavit@smartmarkusa.com.