Active broadband monetization
Securing Cable's future: the need to manage and monetize bandwidth
After investing billions in new network infrastructure, cable operators' ample bandwidth puts them in a unique position to pursue new revenue streams. Cable operators need a more advanced approach to BSS that introduces new layers of intelligence to improve broadband management and monetization. Convergys is intensely focused on helping cable operators leverage advanced BSS to meet core business objectives.
Convergys Smart Revenue Solutions provide cable operators with the capabilities they need to pursue new revenue opportunities. Key functionality of Convergys Smart Revenue Solutions includes:
- Automated processes that quickly and efficiently enable personalized service for customers
- Intelligent management and monetization of usage overage and fair usage policies, enabling targeted "next tier of service" offers pro-actively "pushed" to the customer, in real-time across any channel
- Real-time intelligence to identify low usage, enabling Cable operators to develop special offers and discounts that can increase the usage
- Business intelligence enabling the service provider to profit from more targeted cross-sell/up-sell activity
- Real-time convergent charging to bill for any service
- Active mediation that manages all customer, product and usage data and ensures policy management
Real-time actionable intelligence is the key to unlocking broadband monetization.

Perspectives 2012
TM Forum’s annual publication for senior professionals in the world of digital services