Retail billing
The art of capturing and retaining high value customers
With many retail telecoms markets now highly saturated, future growth will be driven by poaching subscribers from rival service providers, and generating additional revenues from the existing customer base.
To compete, operators must meet and exceed customers’ demands. This means offering differentiated bundles and the latest high-end devices, while personalizing services and excelling in customer care. But to be profitable, service providers also need to target products and bundles based on customer value.
Keeping the customer satisfied and optimizing ARPU
Convergys’ highly flexible Retail Billing Solutions enable operators to target services and bundles according to subscriber characteristics and behaviors. This approach not only optimizes the customer experience, but through the use of sophisticated cross-product discounting and loyalty schemes, can also enhance loyalty and increase ARPU.
Convergys Smart Revenue Solutions deliver:
- Enhanced time-to-market for new products, services and bundles: enabling the provider to respond quickly and adapt to competitors’ actions and technical market developments
- Increased ability to generate more revenue from the existing subscriber base through enhanced understanding of customers’ spending patterns, allied to targeted up-sell and cross-sell, embracing real-time actions where appropriate
- Affordable scalability: the billing system grows with the business
- Low total cost of ownership: rapid deployment, ease of integration with existing systems and the ability to configure in-house with no costly code changes all reduces the total cost of ownership
