The latest technological advances and the appearance of new devices have altered the way people interact with their handsets. People customize their devices, letting personal preferences such as wallpaper, ringtones, etc., underline the “unique and essential” in them. Moreover, mobile devices have turned into multimedia hubs that provide an attractive virtual space for ubiquitous communication, multimedia content sharing, and multitasking. But what people are really looking for is a premium service with personalized treatment.
In light of these trends, advertisers have discovered alternative ways to reach customers: mobile advergaming, SMS/i-mail, mobile chats, etc. While regular mass market advertising would likely be treated as “spam”, the perfect solution for mobile advertising is the one that enhances the ability to maximize and optimize customer outreach and turn an advertisement into a “friendly recommendation” based on personal preferences. In short, effectively handled mobile advertising transforms an “abstract information notice” into a personalized recommendation.
NetCracker’s Mobile Advertising solution has been developed to bring forward the hidden potential of the advertising business.
The Mobile Advertising solution changes the way advertising is delivered and utilizes extended targeting capabilities by using geography-based and personal, data-based information groupings. It allows merchants to deliver advertisements to customers at a time, place or occasion that suits the customers’ preferences. End users not only receive discount/coupons or event information, but also receive inviting widgets that allow them to share content with friends and other people who might be interested in the goods and services being advertised.
NetCracker, together with NEC, brings a unique perspective to address exciting new opportunities in all industries looking to leverage the power of ubiquitous connectivity, real-time transactions and compelling customer experience. Leveraging NEC’s strengths in network and IT along with NetCracker’s deep expertise in the management and monetization of infrastructure, services and applications, our solutions bring together the best of software, services and platforms to create the most comprehensive, end-to-end portfolio in the industry.