Netcracker at SDN NFV World Congress 2018

Visit us at booth #B15!

Visit us at the show and learn how Netcracker is leading the digital and virtual revolution worldwide!

Event Content

Monday, October 8

Tuesday, October 9

Thursday, October 11

Cloud Transformation Workshop

Monday, October 8

  • 3:30 PM - 5:30 PM | Europe Room 1 & 2
  • Accelerating the Transition to Cloud to Drive New Revenue: The Telefónica and TELUS Experience

  • Abstract: Our workshop will feature distinguished speakers from Telefónica and TELUS who will discuss their approach and execution of virtualization and cloud transformation initiatives together with Netcracker. Come and hear their goals, best practices and innovative business model approaches that have led to successful commercial deployments and the launch of new revenue-generating services. 

    3:30 PM – 3:45 PM | Accelerating New Revenue With Multi-Cloud

    Time-to-market is one of the main barriers to success in highly competitive B2B markets. We will discuss how a multi-cloud strategy can help you overcome this barrier and tap into new service revenues faster.

    3:45 PM – 4:30 PM | Telefónica: Gaining a Competitive Edge in the Demanding B2B Market

    Our executive speaker from Telefónica will discuss his company’s unique approach to accelerating new revenue in the demanding B2B cloud market, with Netcracker as its strategic partner.

    4:30 PM – 5:15 PM | TELUS: Transforming the Digital Customer Experience With SDN/NFV

    Our executive speaker from TELUS will discuss how his company partnered with Netcracker to provide a groundbreaking Network-as-a-Service (NaaS) offering, enabling differentiation in a competitive market by delivering a superior customer experience focused on digital and self-service capabilities.

Executive Keynote

Tuesday, October 9

  • 10:30 AM
  • Accelerating New Revenue With Multicloud
    • Sanjay Mewada, Chief Strategy Officer, Netcracker
    Time-to-market is one of the main barriers to success in highly competitive digital cloud markets. We will discuss how a multicloud strategy can help you overcome time-to-market challenges and tap into new service revenues faster.
Speaking Sessions

Tuesday, October 9

  • 2:05 PM
  • Domain Orchestration: A New Approach to Service Automation
  • Automation Track
    • Aloke Tusnial, CTO SDN/NFV, NEC/Netcracker
    In addition to orchestration, operators need a new deployment approach to achieve true service automation across hybrid networks. In this session, we will discuss how domain orchestration can solve problems in virtualized networks today and pave the way for new, complex 5G services in the future. 

Wednesday, October 10

  • 1:45 PM
  • How to Move Up the Value Chain in B2B
  • Business Services Track
    • Jared Kellogg, VP SDN Strategy, NEC/Netcracker

    There is significant untapped potential in the B2B market. Unlocking this revenue requires a new engagement model and a different service approach. In this session, we will discuss how you can evolve your service offerings and customer interactions to be more competitive with significant differentiation. We will also highlight the results of service providers that have already made this move.
Panel Speaking Sessions

Tuesday, October 9

  • 5:20 PM
  • Zero Touch
  • Automation Track
    • Ari Banerjee, VP Marketing & Strategy, Netcracker
    • Marton Sabli, Head of Solution & Service Readiness, Ericsson 
    • Brian Naughton, CTO, Accanto Systems
    • Ulrich Kohn, Director Technical Marketing, ADVA Optical Networking
    • Bart Vanbrabant, CTO, Inmanta
    • Moderator: Patrick Kelly, Founder & Principal Analyst, Appledore Research

    As the software-defined and function-virtualized network become mainstream, the door is now open for change - even radical change - in OSS.

    Key questions on Zero Touch are:

    • Don't we need Analytics and Algorithms to automate intelligent machine learning before we can do Zero Touch?
    • Can 'Black Boxes' work without ongoing intelligent inputs? For which Problems?
    • Don't we need Analytics, 'Expert Systems' and 'Open Loop' Tools for Network Operations live personnel to capture their knowledge?
    • What can we learn from the experience of Self-Organizing Networks (SON) that were stopped dead for almost 2 years by a 'Closed Loop' automation approach to complex RF spectrum optimization The overall focus of this session is on practical approaches to Automation of Management, Orchestration and Optimization.

Wednesday, October 10

  • 2:45 PM
  • NFV Revenue Generation
  • Business & Services Track
    • Sue White, Head of SDN/NFV Portfolio Marketing, Netcracker
    • Bryan Madden, Director Marketing, Intel
    • Hideyuki Tsugane, Director, Trend Micro
    • Dhiman Chrowdhury, VP Business Development, IP Infusion
    • Raanan Tzemach, VP Product Management, Telco Systems
    • Moderator: Gail Smith, Founder, SD-WAN Practice Lead, Cavell

    A key goal for NFV is to enable new revenue and service agility. This panel will discuss the lessons that can be drawn after five years of innovation, development and deployment. Where have been the key use cases for application? Has the low-hanging fruit been picked? Where are the next targets? How can the benefits be leveraged into the future?


  • 5:30 PM
  • Practically Achieving Large-Scale Automation in CSPs
  • Automation Track
    • Jared Kellogg, VP SDN Strategy, NEC/Netcracker
    • Erez Zelikovitz, VP SDN & NFV Line of Business, ECI
    • Mervyn Kelly, Marketing Director EMEA, Ciena
    • Janez Ori, Director Strategy & Business Development, Iskratel
    • Moderator: Francis Haysom, Principal Analyst, Appledore Research

    Software-enabled network technology such as SDN and NFV and their associated management frameworks promise high degrees of innovation with automation. However, in many cases, these benefits are not yet fully being achieved or are still limited to proof of concept. Are existing CSP operational and business models acting as a “handbrake” to widespread automation and innovation using SDN/NFV? The panel will discuss the practicalities of achieving automation, discuss existing success stories and what they believe needs to change to truly achieve large-scale automation based on software enabled networks.


We look forward to seeing you in The Hague!


October 8-12, 2018


The Hague, Netherlands

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