Virtualizing Enterprise CPE Will Drive New Value-Added Services With Fast Time-to-Market


Etisalat has selected NEC/Netcracker's Network-as-a-Service (NaaS) to deploy a complete virtual customer premises equipment (vCPE) solution for enterprises. Etisalat's use of NEC/Netcracker's NaaS solution is part of the service provider's larger virtualization initiative and builds on its recent deployment of the NaaS platform for residential vCPE.

Etisalat is the leading communications provider in the Middle East, offering a wide range of 3G, 4G and fiber-to-the-home services to more than 142 million customers across the region.

As part of the enterprise vCPE program and larger cloud initiative, called the Sahaab program, Etisalat is using NEC/Netcracker's full-stack Network-as-a-Service solution comprised with Self-Service Portals, Service Orchestration and MANO offerings. The initial service includes security virtual network functions selected from NEC/Netcracker's Ecosystem 2.0 marketplace. Because NEC/Netcracker NaaS includes many pre-integrated VNFs from its Ecosystem 2.0 program, the VNF and service onboarding process was extremely fast, both technically and commercially. Virtualizing enterprise-focused customer premises functions, distributed in the customer premises or centralized in the data center, will enable Etisalat to deliver higher-value services to both large and small business customers faster and at a lower cost.

The new capabilities enabled by the vCPE program will help Etisalat's enterprise customers to securely order, manage and control their services on demand, becoming more agile and ready to succeed in the rapidly expanding digital ecosystem.

“Using virtualization to drive more sophisticated functionality to our business customers will play a major role in enabling their evolution into digital enterprises, allowing them to open new revenue streams by offering more diverse services,” said Esmaeel Alhammadi, Senior Vice President of Network Development at Etisalat. “We selected NEC/Netcracker's NaaS solution for our large-scale virtualization program because of its ability to support both residential and enterprise transformation.”

“We are excited to continue supporting Etisalat's virtualization program, first driving its residential transformation and now its enterprise-focused initiative,” Shigeru Okuya, Senior Vice President at NEC Corporation. “Our solution will enable new revenue opportunities and support Etisalat's evolution into a next-generation digital service provider.”

“Following the deployment of our NaaS solution for its residential vCPE program, Etisalat's use of the solution for its enterprise vCPE initiative underscores a commitment to giving customers the best functionality possible,” said Aloke Tusnial, CTO of SDN/NFV at Netcracker. “By using our sophisticated NaaS solution and Ecosystem 2.0 Program, Etisalat is in a market-leading position to quickly transform into a cutting-edge digital service provider.”

About Etisalat

Etisalat Group is one of the world’s leading telecom groups in emerging markets. Etisalat’s current market cap is over 132 billion AED (36 billion USD). With reported net revenues of AED 51.7 billion and net profit of AED 8.3 billion for 2015, Etisalat ranks amongst the most profitable telecom groups in the world. Its high credit ratings at AA-/A+/Aa3 reflect the company’s strong balance sheet and proven long-term performance.  Headquartered in Abu Dhabi, Etisalat was established four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organisation, Etisalat Group provides innovative solutions and services to 163 million subscribers in 17 countries across the Middle East, Asia and Africa.