What is Customer Journey Management?
Customer journey management informs the user experience regarding which products, offers, options and next steps to display to any customer at any point in an engagement.
How Service Providers Can Leverage APIs to Differentiate in B2B
There are several approaches service providers can take to use API service exposure to differentiate and grow revenue in business markets.
5 Key Takeaways From Mobile World Congress Americas
5G, AI, network performance and security are all becoming increasingly important topics as networks evolve and service demands change.
Mobile World Congress Americas in LA Makes More Sense Than You Think
As the city of angels embraces innovation and the new technology revolution, its playing host to MWC Americas seems logical in the digital world.
Creating Real Value in the Internet of Things
As the Internet of Things (IoT) takes hold, service providers are presented with new value through business model transformation and optimization.
5 Aspects of a Carrier-Grade CPQ Solution
There are many characteristics to look for in a configure price quote (CPQ) solution, especially in today's digital and highly connected environment.
Contextualized, Personalized, Prioritized: The Foundations of a Better Customer Experience
Delivering a superior customer experience requires insight, data management and realistic objectives.
Why Cable MSOs Need Advanced Customer Journey Management Today
Several imminent trends for the cable market should pressure operators to build a more coherent customer journey management strategy.
3 Digital Things Mobile Operators Aren’t Doing for Enterprises but Should
Solely providing basic mobility services to businesses can make operators more similar to digital gatekeepers than enablers.