Digital pioneers like Uber and Netflix are redefining the services market by delivering massively successful personalized on-demand services. They are reinventing traditional service-based business models and operating with a more customer-focused approach, providing increased flexibility, more visibility and greater control of their digital experiences.
This concept of improved customer centricity is pressuring communications service providers to harness modern digital concepts in order to evolve their businesses and meet changing customer expectations. Many service providers have already responded by transforming into digital service providers (DSPs), taking on new capabilities that allow them to assess the effectiveness of existing product offerings, enable fully convergent real-time rating and charging, streamline service delivery and much more.
In this featured TM Forum article, Ari Banerjee of Netcracker discusses his take on the shifting digital landscape and the challenges and advantages of becoming a DSP. He also dives into Netcracker’s strategic approach to digital transformation and how its solutions and professional services help DSPs provide a superior customer experience.
Click here to read what goes into successful digital transformation.
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