May 8, 2018

How to Make Services Fully Commercial for a Digital Marketplace

Part of creating a successful digital marketplace is ensuring that newly developed services are commercially ready and compatible with existing systems.

To keep up with the demand of today’s portal-driven consumers, service providers need to be able to implement a digital marketplace with commercially ready services. Netcracker’s methodology begins with the creation and design of new services. Once new services are validated, the second stage to creating a digital marketplace is fully commercializing those services.

Making services fully commercial can be quite challenging with legacy systems in place. In fact, it’s common to find that next-gen BSS functions cannot be supported by legacy systems. According to a survey from European Communications, 80 percent of service providers’ BSS environments are not prepared for virtualization.* In these instances, the ideal solution is to leverage pre-integrated BSS microservices that don’t impact existing legacy systems.

Another step in commercializing services is bringing them into the digital marketplace storefront. In order to add new offerings to the marketplace seamlessly, service providers need to be able to onboard new partners and their services quickly. Once service providers update the storefront and establish a strong partner management strategy, customers will be able to access the marketplace and buy new services on demand.

To learn more about the process of commercialization or to learn the third stage of Netcracker’s methodology for creating a digital marketplace, read our e-book.

* Source: 2017 Global European Communications Survey


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