August 9, 2016

Netcracker Shows CRM Market Leadership

Research firm Ovum notes that Netcracker's CRM solution can enable and drive digital transformations.

Independent analyst and consultancy, Ovum, has named Netcracker a market leader in its recent report, "Ovum Decision Matrix: Selecting a CRM Solution for Telecoms, 2016–17." The report, written by Clare McCarthy, highlights Netcracker's growing position in the CRM market for service providers, especially as those companies face increasing pressure from web-scale companies and cloud service providers.

Ovum evaluated vendors based on 11 technology criteria, 8 execution criteria and 5 market impact criteria, ranking each company as either Market Leader or Market Challenger. Netcracker was positioned among the top Market Leaders, highlighting its sophisticated solutions that are widely accepted as best-of-breed among global service providers.

The report notes that Netcracker's CRM brings together a complete package for service providers with an offering that includes customer management, partner management, customer channel management, product management, marketing and sales management as well as big data analytics all within a single, unified platform. This provides service providers with a complete view of customer interactions and gives them the ability to personalize services in response to specific behaviors, leading to customer retention and loyalty.

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