Netcracker Technology's Big Data solution received the award for Best Big Data Solution for Improving Customer Experience at the Broadband Traffic Management Summit.
Waltham, MA — January 26, 2015 —
Netcracker Technology announced today that its Big Data solution received the award for Best Big Data Solution for Improving Customer Experience at the Broadband Traffic Management Summit hosted by Informa. This award underscores Netcracker’s commitment to the communications industry in developing cutting-edge offerings that address the challenges facing service providers today.
The Netcracker Big Data solution enables CSPs to analyze large volumes of event data in real time and identify key service usage patterns. This information lets CSPs focus on the expectations of individual customers and deliver a highly personalized experience, resolving any given customer issue as quickly and efficiently as possible.
“Resolving customer issues in real time is critical for providers today that are looking not only to remain competitive, but to differentiate themselves by emphasizing the importance of personalized, proactive care,” said Sanjay Mewada, Vice President of Strategy at Netcracker. “The Netcracker Big Data solution enables CSPs of all sizes to address the big data phenomenon head on and deliver a truly tailored experience to each and every customer.”
The Netcracker Big Data solution provides customer care representatives with insight into possible reasons why end-users are experiencing challenges, allowing the representative to find the most optimal way to resolve the issue at hand. Because this is all completed in real time, CSPs have the opportunity to reduce churn, establish proactive care strategies and reduce costs associated with expensive customer management issues.
The use of the Netcracker Big Data solution enables contact centers to reduce incidents resolution time, to improve sales processes with just-time offerings and customer retention activities and to provide proactive quality management. The solution also helps CSPs detect fraudulent activity more effectively to strengthen revenue assurance and reduce down losses.