Delivering relevant content and communications at every touchpoint during the journey is vital for ensuring a personalized customer experience in today's digital world.
Our Channel Personalization component allows you to design user experiences across myriad channels quickly and efficiently. As part of our Customer Journey Management offering, it allows you to create email templates, self-service portal widgets, mobile and customer service representative desktop applications. It enables you to define rules based on which content will be shown to specific customer segments.
Channel Personalization gives you the ability to provide a unified omnichannel experience by utilizing a centralized repository for all marketing content that can be deployed across both conventional and digital channels.
Our offering enables you to:
- Personalize experiences at every touchpoint throughout the customer journey.
- Quickly design and manage user experiences at all touchpoints.
- Introduce new channels and manage them efficiently by creating an abstraction layer.