Contextual Decisioning

Deliver personalized customer experiences with real-time decision-making capabilities.

Use contextual customer information to improve digital journeys and interactions.


Delivering personalized interactions across conventional and digital channels means that you must be able to make decisions in real time at every possible step of your customers' journeys.

Our Contextual Decisioning component, part of our Customer Journey Management offering, is a centralized, real-time analytics and decision system that can help you provide personalized interactions across every channel and touch point.

As a central repository of business logic, our Contextual Decisioning component helps you manage polices and rules for customer engagements. With its real-time capabilities, you can change business rules without the lengthy processes that are often associated with back-end systems, which reduces time-to-market for enhancements from months to minutes. 


Our offering enables you to:

  • Personalize communications, offers and promotions for customers across both digital and traditional channels.
  • Improve call center efficiency by enabling next-best-offer and next-best-action capabilities for agents.
  • Make changes to customer interaction rules quickly through the use of business-friendly tools and UI.

Intrigued by what you've read so far?

Download our brochures

  • Netcracker 12 Digital Customer Enablement
  • Netcracker 12 Customer Journey Management
  • Netcracker 12 Customer Channel Management