Netcracker at MWC 2026: A Bold Vision for Agentic AI and the Future of Telecom
Mobile World Congress (MWC) Barcelona is once again setting the stage for the most forward-thinking ideas in connectivity, intelligence and digital transformation. And, once again, Netcracker Technology is front and center with innovations that signal a new era for telecom operators.
From groundbreaking agentic AI demonstrations to visionary thought leadership, Netcracker’s presence at MWC 2026, taking place March 2–5 at the Fira Gran Via in Barcelona, promises to deliver real-world value and fresh momentum for the industry.
At the heart of Netcracker’s participation this year is its Innovation Hub, an immersive exhibition space where attendees can explore how Agentic AI is being harnessed to transform every aspect of telecom operations and customer engagement. Moving beyond buzzwords, Netcracker’s approach centers on practical, measurable outcomes that help service providers unlock new revenue streams, deliver unparalleled customer experiences, and accelerate the move toward autonomous systems.
The Innovation Hub is organized around three key pillars:
- Unlock New Paths to Revenue: Netcracker’s agentic AI solutions are designed to activate high-value upsell opportunities through intelligent personalization and context-aware promotions, simplify complex B2B sales journeys and enable telcos to monetize emerging markets, including satellite and enterprise verticals.
- Unlock Exceptional Customer Experiences: By empowering customer care agents with real-time insights and adaptive tools, and transforming churn management with data-driven intervention strategies, Netcracker’s AI Agents are helping operators exceed customer expectations while boosting satisfaction and retention.
- Unlock Faster Innovation With Autonomous Systems: The journey toward autonomy, which extends from network design into operations, is accelerated with Forensic AI insights that optimize networks on demand and intelligent automation that drives key business KPIs across fiber, mobile and satellite domains.
A highlight for many attendees will be the keynote presentation delivered by Andrew Feinberg, Chairman and CEO of Netcracker Technology. Taking place on Tuesday, March 3, at 12:00 p.m. CET on the MWC Main Stage (Hall 4), Feinberg’s address underscores Netcracker’s leadership in applying AI and advanced automation to the most pressing challenges facing telecom operators today. His participation on such a prominent platform reflects both Netcracker’s influence and its commitment to shaping the future of intelligent connectivity.
Feinberg’s keynote brings a broader industry context to Netcracker’s showcase. Positioned among other global technology visionaries at MWC 2026, it will explore how agentic systems, autonomous networks and intelligence-driven business models are redefining the competitive landscape, propelling telecoms from traditional service providers into platforms for innovation and expanded digital value.
Throughout the event, Netcracker will also spotlight a series of real-world use cases in which operators are already generating tangible business impact with agentic AI, from operational efficiency and customer engagement to monetization strategies that open entirely new revenue horizons.
In a year where AI and autonomy are central themes of MWC, Netcracker’s participation underscores its mission: to empower service providers with the tools and insights needed to thrive in the intelligence era — where agility, network reliability and immersive customer experiences are the drivers of growth, profit and competitive differentiation.
Learn more about our presence at MWC.