June 13, 2022

Zain Redefines the Customer Experience

With a mission to equip businesses, residents and the government with the latest technologies, Zain KSA and Netcracker work hand-in-hand to provide customers with a differentiated experience.

Zain KSA was the first operator in Saudi Arabia to launch 5G, which reaches almost three-fourths of the population of the country. To realize its vision of a hyper-connected 5G world, Zain KSA initiated a multi-pronged approach that included a large digital transformation project to turn its legacy BSS into a unified and 5G-ready digital ecosystem. This includes providing reliable support for the next wave of innovation, including IoT, robotics, AI/ML, blockchain, big data, drones and augmented reality (AR).

The technological breakthroughs being accomplished are already providing Zain KSA’s B2C customers with rapid music downloads, clear video streaming, innovative gaming, and seamless social media experiences, while their B2B customers are benefiting from greater efficiency, lower operational costs, and exceptional customer experiences. As the foundation for Zain KSA’s digital transformation, Netcracker’s cloud-based Digital BSS is enhancing the operator’s advanced cloud infrastructure, enabling the operator to lower their total cost of ownership (TCO) and accelerate time to market.

Zain KSA’s impressive 5G network growth has led the operator to provide many advanced services, such as network slicing within Zain KSA’s 5G core environment and across the entire network, giving the opportunity to create new revenue streams. Zain is also centralizing its customer data across all communication channels, which will provide customers with a truly personalized and unique experience.

Together, Netcracker and Zain KSA are taking digital personalized customer experiences to a new level and delivering rapid innovation, 5G monetization scenarios, fast launch of digital offers and the ability for future growth and expansion.

Find out more in this Q&A with Eng. Sultan Bin Abdulaziz AlDeghaither, chief executive of Zain KSA.


AIOps: The Driving Force for Autonomous Networks

Read More

Andrew Feinberg Discusses the Power of AI and Digital Transformation

Watch Video

On Video: T-Mobile US Discusses Partnership With Netcracker and Plans for GenAI in Its Business

Watch Video

About Your Privacy

We use cookies on our website to enhance your browsing experience. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Necessary cookies (essential to make our website work) are always on. You can adjust your cookie preferences at any time by using the “Manage Cookies” link below. Remember, if you disable, reject or delete cookies, you may not have access to the full functionality of this website. If you continue to use our website, you consent to our use of cookies.