DTW Ignite 2026: From AI Vision to Industry Execution

If there was one clear takeaway from TM Forum's DTW Ignite 2026, held in Copenhagen, Denmark June 23-25, it was that the industry's AI conversation has fundamentally evolved. The focus has shifted beyond generative AI pilots to operators figuring out what it takes to become truly AI-native organizations that embed intelligence across operations, customer engagement and business innovation. Autonomous networks, agentic AI, open architectures, advanced monetization and AI governance emerged as the defining themes throughout the event, reflecting an industry increasingly focused on turning AI investments into measurable business value.

Netcracker helped shape these discussions by demonstrating how operators can accelerate this transformation through an AI-native platform that connects customer experience, monetization, network automation and operational intelligence. Rather than promoting isolated AI use cases, Netcracker emphasized an integrated approach that enables CSPs to modernize their business while creating new revenue opportunities and improving operational efficiency.

Customers Share Their AI-Native Journeys

One of the strongest demonstrations of Netcracker's industry leadership was the number of customers joining the company on stage to discuss real-world transformation initiatives.

Executives from du, Odido and Telenet explored what it takes to become an AI-native operator, highlighting the organizational, operational and technology changes required to move beyond experimentation and deploy AI at scale. Their discussions emphasized that long-term success depends on modern digital platforms capable of supporting continuous innovation.

Additional panel sessions with executives from Zain, TDC Brands and Swisscom examined equally critical industry priorities, including responsible AI governance, customer trust and the transition from AI-assisted operations to autonomous network operations. Collectively, these conversations reinforced that successful AI transformation requires advanced AI-native technology, but also demands the right architecture, governance framework and experienced implementation partner.

Innovation Recognized Through Catalysts and Industry Awards

Innovation extended well beyond the conference stage. Netcracker participated in a Catalyst project, "Robotic Dog: AI at the Edge, Sustainable Revenue at Scale," demonstrating how communications service providers can monetize distributed edge infrastructure by supporting Physical AI applications. The project, which won the prestigious TM Forum Open Innovation Catalyst Award, showcased how intelligent orchestration, automation and monetization can enable entirely new B2B2X business models while reducing deployment complexity and accelerating time to market.

Netcracker's customer success was also recognized through a TM Forum Customer & Developer Experience Award shared with Google Fiber. The award highlights how close collaboration between

operators and technology partners can simplify customer journeys while creating a modern developer experience that accelerates service innovation. Together, the Catalyst recognition and industry award underscore Netcracker's ability to combine innovation with successful real-world deployments.

Leading the Industry's Next Phase of Transformation

Operators are no longer debating whether AI will reshape their businesses – they are determining how to operationalize AI across customer, business and network domains while ensuring governance, security and measurable returns. Netcracker's presence throughout the event reflected its leadership in helping operators navigate this transition.

Through customer-led discussions, executive thought leadership, award-winning innovation and industry recognition, the company demonstrated both a compelling vision for AI-native telecom and the practical experience required to deliver it. As CSPs continue their journey toward autonomous operations and new digital revenue streams, Netcracker remains well positioned to help operators transform AI ambition into sustainable business results.