Optimizing BSS for Digital Transformation

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We use a marketing database management program (Marketo) that deploys a cookie when a user interacts with marketing communications such as a marketing email or marketing-based landing page on our website. This allows a website to track visitor behavior and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously unless and until a user identifies himself/herself by submitting their personal information in a form.

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