Transforming into a digital service provider requires new levels of visibility, centralized analytics strategies and a strong focus on customer experience, among other things.
January 29, 2019
As traditional communications business models and boundaries shift, communications service providers are finding that they are no longer in their comfortable, central position in the service delivery value chain. The new services landscape has brought about competition from inside and outside the industry, forcing an infrastructure to evolve so it can provide connectivity and services for everything, including machine-to-machine (M2M) and Internet of Things (IoT) applications as well as virtual network services. Naturally, this has pushed conventional operators to transform into digital service providers, forcing them to review core systems, processes and operations, shedding new light on the need for change in the now dynamic service industry.
While the shift from traditional network operator to digital service provider requires innovation in key business and technology areas, it has become more evident in telecom vertical and geographic regions around the world. As customers dictate when, where, how and what products are delivered, digital service providers must transform the network to nearly every aspect of the business.
The evolution to digital service provider requires five specific technology alignment goals.
- Enable network visibility and adaptability in all service assurance strategies and investments.
- Create centralized, dynamic product catalogs that allow internal and externally sourced products and services to be combined and bundled as a comprehensive offering.
- Implement a centralized data intelligence strategy in order to better understand customers throughout their service lifecycles in order to improve customer experience.
- Implement an OSS strategy that allows zero-touch provisioning for faster network returns on investment.
- Extend data management and analytics strategies to embrace all systems and tools that add value for business customers.
For more information on why these five areas of investment are critical for successful digital transformation, be sure to read Netcracker’s recent article in CED Magazine.