Netcracker Broadband Experience Solutions for Cable MSOs
Netcracker Broadband Experience Solutions is a suite of market-ready offers that accelerate broadband expansion, drive new growth and transform customer engagement.
Accelerating Broadband Growth Strategies
In a highly competitive broadband market, Cable MSOs have a significant opportunity to grow the business and innovate with new services by adopting multiple growth strategies. From infrastructure modernization with DOCSIS 4.0 and Fiber to the Home (FTTH), to mobile expansion as an MVNO with new converged offers, to deeper engagements in the B2B market, operators can increase the volume of new customers, maintain existing customer loyalty and diversify the business.
Central to any growth strategy is an exceptional customer experience requiring fast problem resolution, personalized offers delivered in minutes and intuitive self-service for customers to easily purchase, upgrade and get the support they need.
It requires a new way of doing business
However, achieving customer centricity in a complex environment of existing BSS/OSS and new cloud IT systems can be challenging. Data from different silos must be unified to make it available and useful for intelligent business decisions, personalization and productive GenAI assistants. The business also needs the tools and autonomy to act quickly in response to changing market needs, and customer data must always be protected in the age of increasing cyber security threats.
Netcracker solves these issues with its Broadband Experience Solutions, a suite of pre-packaged market-ready solutions that help you accelerate the deployment of any growth strategy driving incremental value from the business.
Each of our IT solutions is based on our cloud-native digital platform, incorporating the most advanced security framework in the industry. Our solutions provide seamless integration with existing BSS/OSS systems from both Netcracker and third parties, enabling you to grow at your pace and transform to full digital over time.
Accelerate the Build-out of Advanced Connectivity and Deliver Powerful Fixed-mobile Experiences
Fiber access to homes and businesses is a vital growth strategy for Cable MSO to augment, expand and eventually replace existing networks. Netcracker eliminates the time, cost and complexity barriers of launching and expanding modern fiber operations with its pre-integrated Fiber Cloud Solution. It automates all business processes, from service order to infrastructure management, providing hyper-automation from planning to problem resolution and seamless integration with the existing BSS/OSS systems. The solution ensures coordinated fiber rollout management with a single point of truth across all layers and vendors.
Incorporating mobile into broadband service offerings adds a competitive edge with compelling converged service bundles, a single bill and exclusive deals that can boost customer value and increase loyalty. Broadband operators can adopt this growth strategy by becoming a Mobile Virtual Network Operator (MVNO) – increasing their value from fixed/mobile convergence without a hefty investment in 5G technology.
Netcracker MVNO Cloud Solution is a modern and lean pre-packaged solution with all the essential components needed to launch and run a successful mobile business. Leveraging our expertise, we help operators to get up and running in weeks, with fully automated operations and a digital customer experience. The solution has flexible monetization strategies to accommodate consumer, business and IoT markets and can support very light MVNO IT functions through to a fully functional MVNO with minimal support from the MNO. We provide seamless integration with the existing BSS/OSS environment and chosen MNO, enabling rapid onboarding, efficient customer and partner engagement, product and revenue management and service delivery across multi-segment, multi-brand, multi-language, multi-country and multi-currency scenarios.
Transform to a Customer-centric Business with Digital and AI
Digital-native companies have raised the customer experience bar with simple, intuitive and personalized interactions, leading to impressive CSAT and NPS ratings. Customers expect a premium experience in every interaction, placing them at the center of any growth strategy.
Netcracker’s pre-integrated Broadband Experience Solutions help you achieve customer-centricity by turning every interaction into a positive experience and making customers long-term brand promoters.
Redefining customer experience starts with getting the right data in the right format from anywhere in the business to make intelligent decisions and leverage the power of AI. This can be difficult, however, as data comes from many diverse sources, in different formats and hosted in many silos. Netcracker Data Analytics Solution solves this most challenging problem by transforming data from existing BSS/OSS IT systems and other sources into usable and up-to-date data with a customer 360 view.
Increasingly, customer interactions are initiated in digital channels necessitating a digital-first strategy. Netcracker Digital Experience Solution provides all the components needed to incorporate intuitive digital channels and seamless omnichannel customer journeys. Agents benefit from a 360-degree customer view across any service channel, together with assisted navigation, a fully-fledged case processing system and an optimized quotation and ordering process.
Highly personalized and relevant offers can provide a competitive edge by evaluating every customer in real-time and delivering the next-best action and recommendations for their current situation, such as proposing an upsell service to increase ARPU, or averting risk with a retention campaign.
With a data-driven and digital business, GenAI has the potential to significantly enhance productivity, boost operational efficiency and elevate customer satisfaction to unprecedented levels. Netcracker GenAI Solution can create, test and run any use case and assistant with any GenAI model. It incorporates a proven platform to safely deliver real-time BSS/OSS data, context and instructions to GenAI models, and it comes with a wide range of industry-specific GenAI Assistants created to support digital channels, agents and internal business users.
Acquire New B2B Customers Faster and Expand Their Value
The B2B market is complex and competitive, and is a primary focus for revenue growth for most broadband operators across the world. Those seeking to differentiate and become trusted partners in B2B need to satisfy the diverse needs of business customers. While smaller businesses tend to buy the same types of products as consumers, large-businesses and multi-national corporations have sophisticated requirements and need highly customized solutions.
Netcracker’s pre-packaged B2B Solution allows Cable MSOs to expand B2B growth and break free from legacy systems and processes that have held them back until now. As a result, they can offer differentiating B2B solutions encompassing connectivity and digital products at scale with a digital marketplace experience.
Leveraging modern network and cloud computing technologies, tailored connectivity experiences can be delivered on demand. This capability represents a significant opportunity to sell advanced connectivity services at scale. Netcracker’s sophisticated CPQ engine enables an individual approach to any B2B customer via guided quotation with real-time intelligent suggestions and optimal pricing using AI-based profitability analysis. B2B customers will also get a new level of customer experience with easy-to-use self-service access, empowering businesses to manage their accounts, invoices, orders and cases at any time and from anywhere.
Broadband providers can deliver additional value and capture a greater share of businesses’ spending by developing an ecosystem of partner products that can be sold standalone or in a bundle with core connectivity products via the Digital Marketplace portal. Netcracker B2B Solution comes with a large ecosystem of pre-onboarded partners and provides unified partner management capabilities that help to automate, optimize and simplify critical business and operational processes associated with the end-to-end partner lifecycle, thus allowing broadband providers to work with any partners of their choice.
Build a Modern Technology Foundation for Business-centric Automation
Modifying your BSS/OSS environment to support new services, network technologies or business lines doesn’t require a full transformation, but should include common future-proof elements to ensure manageable and cost-efficient operations.
Netcracker Broadband Experience Solutions tackle specific challenges while leveraging consistent functional modules and a cloud-native platform for maximum reuse. For instance, a single order management baseline can be applied across Netcracker Fiber Cloud, Netcracker MVNO, Netcracker B2B and other packages. This approach, combined with a cloud-native, microservices-based architecture, helps align automation with business needs.
Netcracker solutions also feature a robust integration and API management toolset, incorporating best practices and full compliance with standards like TM Forum Open APIs and the ODA framework.
Additionally, our applications utilize Netcracker AI & Data Analytics to harness industry-specific expertise, combining data analytics with AI/ML and generative AI to drive impactful business use cases.
Netcracker Broadband Experience Solutions support flexible deployment models on any cloud platform, enable agile delivery and offer adaptable operational models.
To enable secure and resilient systems and networks, Netcracker has developed an advanced security framework of solutions and services designed to instill confidence in service providers regarding the security and privacy of their rapidly evolving networks, including 5G, fiber and multi-cloud environments, as well as the protection of sensitive customer data. Netcracker has recently been admitted as a member of the U.S. Communications Sector Coordinating Council (CSCC) in acknowledgement of our commitment.
Solution Resources
Related Content
